Privacy Policy
1. Who we are
Anaura ("Anaura", "we", "us", "our") is the data controller for the personal data described in this policy. Anaura provides a digital platform, mobile app and live programme helping women manage the mental load of home, career, finances, relationships and wellbeing, including the Reset Programme, the Organised HER Digital System, the eight individual life dashboards, and The Book.
If you have any questions about this policy or how your data is handled, contact us at hello@anaura.co.
2. What data we collect
We only collect what we need to run the programme, the dashboards and the app properly. This includes:
Information you give us directly
Name, email address and contact details when you register, purchase, or download a free resource such as the Mental Load Audit
Payment information when you purchase a product. Card details are handled entirely by Stripe, our payment processor. We never see or store your full card number
Content you add to your dashboards, such as household routines, goals, journal entries, wellbeing notes, and, where you choose to enter it manually, financial information for Her Wealth Plan
Messages you send us, for example to hello@anaura.co or within the private community
Your date of birth or age confirmation, collected once at registration to confirm you are 18 or over
Information collected automatically
Device and usage information, such as app version, general device type and how you interact with the dashboards, used to keep the product working and to improve it
Calendar data, only if you grant permission. The app reads relevant dates from your device's native calendar (iOS EventKit or Android Calendar Provider); we do not access your calendar without this explicit permission, and it is never uploaded to our servers for storage
Basic website analytics when you visit anaura.co
Financial data (Her Wealth Plan)
Her Wealth Plan currently works on manual entry: the figures you type in stay in your dashboard. If we introduce Open Banking connectivity (for example through TrueLayer, Plaid or Moneyhub) in future, this policy will be updated first, you will be asked for explicit, separate consent before any bank connection is made, and you will always be able to continue using manual entry instead.
3. How we use your data
To create and manage your account, and to deliver the product or programme you have purchased
To process payments and prevent fraud
To provide customer support when you contact us
To send you service messages, such as confirmations, receipts and essential updates about your account
To send marketing communications, only if you have opted in (see Section 10)
To understand how the dashboards and app are used, so we can fix problems and improve them
To keep Anaura, our community and our systems secure
To meet our legal and accounting obligations
We do not sell your personal data, to anyone, ever.
4. Our legal basis for processing
Under UK GDPR and the EU GDPR, we rely on the following legal bases:
Creating your account, delivering purchased products, processing payments; Performance of a contract
Marketing emails and product announcements: Consent, given by opt-in, withdrawable at any time
Product improvement, fraud prevention, keeping the platform secure: Legitimate interests, balanced against your rights
Age confirmation, consent records: Legal obligation and consent
Financial data you choose to enter in Her Wealth Plan: Consent and performance of a contract
5. Who we share data with
We use a small number of trusted processors to run Anaura. Each is required, contractually, to protect your data and to use it only for the purpose we specify.
We may also disclose data where required by law, to protect our legal rights, or as part of a business transfer such as a merger or acquisition, in which case you would be notified.
6. International transfers
Some of our processors, including Stripe and Notion, may store or process data outside the UK and European Economic Area, including in the United States. Where this happens, we rely on appropriate safeguards, such as the UK International Data Transfer Addendum or Standard Contractual Clauses, to ensure your data continues to receive an equivalent level of protection.
7. How long we keep your data
We keep your personal data only as long as necessary for the purposes set out in this policy, or as required by law, for example UK tax and accounting rules typically require us to keep financial records for six years. Dashboard content is retained for as long as your account is active. If you request deletion of your account, we delete your personal data within 30 days, except where we are legally required to retain certain records for longer.
8. Your rights
Under UK GDPR, you have the following rights over your personal data:
The right to be informed.
The right of access.
The right to rectification.
The right to erasure.
The right to restrict processing.
The right to data portability.
The right to object.
Rights in relation to automated decision-making and profiling.
To exercise any of these rights, email hello@anaura.co or use the controls described in Section 9. We will respond within one month, as required by law.
9. Account and app controls
The Anaura app is built with these controls in place from the start:
Registration checkboxes, including marketing consent, are unchecked by default. Nothing is opted in on your behalf
You confirm you are 18 or over before creating an account
You must consent to this Privacy Policy before your account is created
You will see a clear notice before taking the Mental Load Audit, explaining how your answers are used
If you join a community space inside the app, you will see a notice explaining what is visible to other members
Push notifications are never switched on silently. You will see a pre-prompt explaining what they're for before your device's permission dialog appears
Inside Privacy & Data settings, you can select Download my data to receive a copy of everything we hold about you, or Delete my account to permanently close it. Deletion is completed within 30 days
10. Marketing communications
We only send marketing emails, such as programme updates or offers, if you have actively opted in. You can withdraw consent at any time by using the unsubscribe link in any email, or by emailing hello@anaura.co. Withdrawing consent does not affect service emails necessary to deliver a product you've purchased, such as receipts or access instructions.
11. Cookies
anaura.co uses a small number of cookies to keep the website working correctly and to understand, in aggregate, how visitors use the site. We do not use cookies to build advertising profiles or to sell your data to third parties. You can control cookies through your browser settings at any time.
12. Age requirement
Anaura is intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe a child has provided us with personal data, please contact hello@anaura.co and we will remove it.
13. Keeping your data safe
We use appropriate technical and organisational measures, including encrypted connections and access controls, to protect your personal data against unauthorised access, loss, or misuse. No system is completely infallible, but we take this responsibility seriously and review our practices as Anaura grows.
14. Changes to this policy
We may update this policy from time to time, for example as new features such as Open Banking or new integrations are introduced. If we make material changes, we will update the effective date at the top of this page and, where appropriate, notify you directly.
15. Contact us and complaints
If you have any questions, concerns, or requests relating to your personal data, contact us at hello@anaura.co. We aim to resolve any concerns directly and promptly.
If you're not satisfied with our response, you have the right to lodge a complaint with the UK's data protection regulator:
Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113